Finance
The US Wellness Economy Is Now Worth $2 Trillion
America has by far the largest wellness market in the world, outpacing second-place China by over $1 trillion.
Echelon Expands Accessibility to Fitness & Wellness With Flex
Echelon customers can now use their HSA or FSA accounts to purchase fitness equipment and accessories via Flex.
GoSaga Acquires Online Fitness & Wellness Community
The fitness and wellness holding company has acquired Tone It Up, an online fitness and wellness community and app.
Muscle Health Tech Startup Closes $5M Series A
Springbok Analytics has secured $5M for its AI-powered muscle scanning technology that delivers personalized reports.
No Days Off Premium Water Gets Investment To Expand Across US
Already a hit in Florida, clean water brand No Days Off will look to scale in the Southeast and then throughout the country.
Spiritual & Wellness Products Are Fueling a $9.6B Market
Millennials are driving a projected $9.6 billion spiritual and wellness segment in the coming years, purchasing crystals and yoga mats.
Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
Anheuser-Busch, 1st Phorm & Dana White to Launch Energy Drink
Beer brands are getting into the energy drink action, with Anheuser-Busch the latest to expand into the space with 1st Phorm and Dana White.
Amazon Layoffs Hit Fitness Group
Amazon has laid off nearly 200 works in its fitness and fashion groups, though it's telehealth services division appears full-steam ahead.
Private Equity’s Next Moves in Fitness
Marc Magliacano discusses industry trends, major deals and the future of fitness and wellness at the ATN CEO Summit
