Finance

The Great Consolidation? Strategists Warn of Make-or-Break Era for Fitness Brands

At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.

Barry’s Is in ‘Growth Mode’ After Princeton Equity Deal, co-CEO Says

Fitness brand Barry’s is aiming to roughly double its number of U.S. studios following a recent investment from Princeton Equity Group.

front of Lululemon store

Lululemon Lays Off 150, Plans ‘Modest’ Price Increases

Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.

Anne Mahlum and other panelists on stage at the ATN Innovation Summit

‘I Asked a Lot of Questions’: Anne Mahlum Opens Up on Solidcore Funding Journey

Solidcore founder Mahlum and PE vet Matthew Day discussed how fitness founders can raise capital with confidence and avoid common mistakes.

Equip protein powder

HighPost Takes Stake in Grass-Fed Protein Brand Equip Foods

HighPost Capital invests in Equip Foods, backing the clean-label supplement brand known for its grass-fed beef protein powder.

A woman using a device from Strider Fitness.

Elliptical Cross-Trainer Innovator Strider Fitness Raises $5M

Strider Fitness has scored $5 million in IP-backed funding to scale its patented elliptical device, expanding manufacturing and distribution.

$305M Power Play: Anne Wojcicki Outbids Regeneron for 23andMe

Anne Wojcicki has outbid Regeneron with a $305 million offer to reclaim 23andMe, the genetic health tech company she co-founded.

A man with a packaged swap in his jacket pocket.

Eli Health Scores $12M To Make Hormone Monitoring As Easy as Checking Your Temp

Eli Health has raised a fresh $12 million as it gears up to launch its saliva-based Hormometer, offering real-time hormone tracking.

woman wears a somnee sleep headband

An NBA Favorite, Somnee Raises $10M for AI-Powered Sleep Headband

Co-founded by sleep scentist Dr. Matt Walker, Somnee deploys EEG sensors and AI to guide the brain into a natural sleep state.

Arketa Raises $15M To Power Boutique Fitness Studios

Arketa raises $15M to scale its all-in-one AI platform for boutique fitness studios, founded by a yoga instructor-turned-entrepreneur.