Boutique Fitness Isn’t in Crisis — It’s Evolving Shannon Tracey September 4, 2025 credit: Xplor Mariana Tek At a time when there are more choices in fitness than ever, the newest generation is showing up for studios,… Membership Required This article is for ATN Pro members only. ATN Pro members get: Unlimited access to Athletech News articles Exclusive access to ATN Pro-level reporting Discounts to ATN the Innovation Summit VIP access to community events Exclusive email newsletters $299/year Subscribe Now Already a member? Log in Already a member? Log in here