Jamie Weeks breaks down which wellness concepts are getting investment and why, including the rise of Pilates and the emerging fields of brain health and unplugging.
From injury liability to data privacy concerns, an IP lawyer breaks down key legal issues involved in disseminating digital fitness content.
At a time when there are more choices in fitness than ever, the newest generation is showing up for studios, while original boutique loyalists remain,…
Disruption comes from blind spots, not rivals. The real threat to your business is the one you don’t see, writes ATN's Edward Hertzman.
Influencers can be highly lucrative for fitness brands, but there are important legal and business considerations to keep in mind.
Wellness leaders sell recovery but often run themselves into the ground. The cost isn’t just personal — it’s organizational, writes Brynn Scarborough.
As consumer trust in influencer marketing wanes, fitness and wellness brands are turning to certified experts for product validation.
The gut’s impact on fitness goes far beyond digestion – it influences energy levels, immune function, mental clarity and recovery.
Eating a protein-rich diet is a critical but often overlooked component of staying healthy while losing weight on GLP-1s.
Hormonal health is a cornerstone of overall well-being, yet it remains an often-overlooked aspect of many people's health.
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