Bay Club Partners with Local Kitchens
Premium lifestyle clubs are investing in family-friendly offerings from menu options to programming
The Bay Club, a West Coast-based high-end sports and active lifestyle operator of 26 clubs across ten campuses, has partnered with Local Kitchens, a multi-brand restaurant, to elevate its member experience.
The collaboration kicks off at Bay Club Redwood Shores, a ten-acre flagship resort in the Peninsula that features four outdoor pools, tennis and pickleball courts, basketball, squash, group fitness and family programs.
“We’re excited to partner with The Bay Club to serve Redwood Shores,” Local Kitchens CEO and co-founder Jon Goldsmith said. “Our goal is to connect chefs to diners wherever they are, and through this unique partnership, we will bring more guests into our culinary community, whether in the neighborhood or at the club.”
The eatery is open to the public, offering salads, bowls, Mexican cuisine and Detroit-style pizza — intended to offer kid-friendly options alongside finer offerings for adults.
Joe Dalecio, Bay Club’s chief customer officer, told Athletech News that Redwood Shores is excited to pilot the partnership at its club and bring an innovative food and beverage experience.
“This collaboration allows us to offer a high-quality, convenient, and variety-filled experience that caters to the entire family—making it easier than ever to enjoy a healthy, active lifestyle while spending time together at the club,” he added.
The premium luxury country club concept is rapidly becoming a family affair, a place where families can easily linger, create memories and partake in the activities of their choice. It also may prompt the next generation to take advantage of the country club setting as they come of age.
The Bay Club offers a shared membership, which allows members to add up to five other individuals. Camps, after-school programs and childcare are all available to members, as well as family events such as outdoor movies and poolside BBQs.
It’s an approach that Life Time also embraces, with some of its clubs offering Kids Academy, agility, fitness, STEM and arts and crafts classes and sports lessons — including a junior pickleball program it announced last fall. Similar to The Bay Club, Life Time also announced it would look to improve upon its cafe offerings this year.
Another California-based family-friendly club operator — In-Shape Family Fitness — expanded its chain of fitness and wellness clubs, having acquired National Fitness Center (and its seven Tennessee locations) last year. The club brand offers kid’s activities, child care and swimming lessons.
