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elderberry juice

Elderberry Juice May Aid Weight Management & Metabolic Health

Elderberry juice, known for immune support, may also aid weight management by improving gut health, glucose tolerance and fat metabolism.

Open sign

How to Nail Your Soft Opening: A 7-Day Checklist for New Franchises

Here's a step-by-step soft opening plan to set your new franchise up for a grand debut that brings in your community.

Edward Hertzman speaks with finance expert

Private Equity’s Next Moves in Fitness

Marc Magliacano discusses industry trends, major deals and the future of fitness and wellness at the ATN CEO Summit

Maggie Lower and Edward Hertzman

From Values to Growth: Mapping the Future of Fitness

ABC Fitness CMO Maggie Lower discusses the importance of connecting purpose, innovation and technology to engage the next generation

Golf tee and golf ball

Soba Golf Unites Mental Health & Athleticism

For personal trainers exploring unique ways to integrate wellness and community into their offerings, Soba Golf presents a unique case study.

young woman looking at laptop

Too Much Sitting Harms Heart Health, Even for Active Individuals

A new study reveals that sitting for more than 10.6 hours a day significantly raises heart health risks, even for fit people

people celebrating with wine

Moderate Wine Consumption Linked to Heart Health

As the calendar turns to 2025, a new study highlights potential cardiovascular benefits of moderate wine consumption.

Marathon runners

Study Links Poor Air Quality to Slower Marathon Finish Times

New research reveals that even healthy, well-trained marathon runners experience performance declines due to air pollution

Pregnant woman holding an apple

Nutrition Gaps Remain Among Pregnant & Postpartum Women

Research highlights the urgent need for improved nutrition during pregnancy and postpartum, offering fit pros program ideas.

eggs on avocado toast

FDA Declares Eggs as a “Healthy” Food Under Updated Guidelines

Eggs shake off decades-old misconceptions to claim their place as a nutritional powerhouse, according to FDA.