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About Joy Keller

Trainer Talks: Michael Piercy on Developing Your Inner Athlete

Michael Piercy and The LAB Performance & Sports Science build confidence and skills in clients far beyond physical training.

Alloy Personal Training Embraces Telehealth To Grow Franchise Biz

Through a strategic alliance with Marek Health, Alloy Personal Training will offer its clients access to a suite of telehealth services.

Trainer Talks: For Rumble Co-Founder Noah Neiman, Fitness Is a ‘Lifeline’

From disruptive kid to fitness disruptor, Noah Neiman inspires movement through authenticity and discipline.

Trainer Talks: Matt Wright on the Power of Community-Centric Fitness

Matt Wright advocates for not leaving anyone behind at the gym. This approach not only fosters inclusion, it leads to more revenue.

ISSA Adds 1st Phorm as Official Supplement Partner

ISSA members will enjoy exclusive access to discounts and special offers on 1st Phorm products, among other benefits.

ACE Tackles Fitness Industry Skills Gap With Career Starter Course 

The ACE Career Starter Course empowers aspiring fitness professionals with essential and practical knowledge.

Fitness Founders Say Virtual, In-Person Training Can Coexist

The founders of Wrkout, FlexIt and Future believe the rise of virtual personal training isn’t a threat to in-person coaching but a boon to the industry.

Trainer Talks: Maria Luque on the Menopause Fitness Market

There is money in menopause fitness, but personal trainers aren’t meeting this massive market with the respect it deserves.

Personal Trainers Can Use These Sales Formulas To Build a Winning Business

Two industry insiders share their approach to helping personal trainers cut through the noise and build successful, sustainable businesses.

ACSM, IDEA Announce Joint Health & Fitness Summit for 2024

The newly created event will combine the strengths of the IDEA Personal Trainer Institute and the ACSM Health & Fitness Summit.