Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

man enters his credit card info on a laptop

US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry

The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.

Panelists on stage at the ATN Innovation Summit

Why Partnerships Are Key to the Fitness Industry’s Growth

As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.

rendering of The Pack studio exterior

Rumble Co-Founders Launch The Pack, a New Concept That Blends Self Defense & Group Fitness

The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.

Drew Brees poses with Stretch Zone's Tony Zaccario and Jorden Gold

Why Drew Brees Is All-In on Stretch Zone, A Booming Brand With 400 Locations

Brees, who first got involved with Stretch Zone as a customer during his NFL days, speaks about his current partnership with the stretching brand.

U.S. Capitol Building

PHIT Act Falls Short Again in Blow to American Fitness Industry

A provision that would've allowed fitness purchases to qualify as tax-free healthcare expenses wasn't included in the Senate-passed version of President Trump's tax bill.

Sports Innovation Lab CEO Josh Walker at the ATN Innovation Summit

Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate

According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.

Vital Farms egg cartons

Manna Tree Co-Founders on the Trends Driving Health & Wellness Investing

Ellie Rubenstein and Ross Iverson see a bright future for consumer heath and wellness brands, especially those that focus on everyday products.

Anthony Geisler speaks at the ATN Innovation Summit 2025

Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand

Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.

exterior of a Yoga Joint studio

Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion 

Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.

Aryna Sabalenka hits a tennis ball

Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8 

Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.