Gyms Are Betting Big on Tech, Wellness & Strength Training
Executives from top gym brands believe the strength training surge is here to stay. They're also getting creative about using tech and AI.
iFIT, Samsung Health Partner on Fitness Content
Starting this fall, iFIT's digital fitness content, including instructor-led workouts, will be available in the Samsung Health app.
5 New Trends Driving the Business of Wellness & Recovery
From cold-plunge alternatives to brain-health wearables, the world of wellness and recovery has never been more dynamic.
Calley Means, Anthony Geisler Urge Fitness Industry To Step Up Advocacy Efforts
Means, a White House adviser, and Geisler, a top fitness executive, say the timing is right to push for a bigger seat at the table in Washington.
CEO Corner: SuppCo’s Steve Martocci Wants To Fix the Supplement Industry
Martocci, the co-founder of GroupMe, has big plans for SuppCo, a supplement tracker and optimizer that's already raised $5.5 million.
US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry
The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
Rumble Co-Founders Launch The Pack, a New Concept That Blends Self Defense & Group Fitness
The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.
Why Drew Brees Is All-In on Stretch Zone, A Booming Brand With 400 Locations
Brees, who first got involved with Stretch Zone as a customer during his NFL days, speaks about his current partnership with the stretching brand.
PHIT Act Falls Short Again in Blow to American Fitness Industry
A provision that would've allowed fitness purchases to qualify as tax-free healthcare expenses wasn't included in the Senate-passed version of President Trump's tax bill.
