US Court Voids Click-to-Cancel Rule in ‘Major Victory’ for Fitness Industry
The controversial rule, which would've forced gyms to make it easier for people to cancel their memberships, will no longer go into effect.
Why Partnerships Are Key to the Fitness Industry’s Growth
As the fitness industry evolves, strategic partnerships will become an increasingly important growth lever for brands of all sizes, execs say.
Rumble Co-Founders Launch The Pack, a New Concept That Blends Self Defense & Group Fitness
The Pack, a new boutique fitness brand from Rumble Boxing's Noah Neiman and Andy Stenzler, is set to launch this summer in New York City.
Why Drew Brees Is All-In on Stretch Zone, A Booming Brand With 400 Locations
Brees, who first got involved with Stretch Zone as a customer during his NFL days, speaks about his current partnership with the stretching brand.
PHIT Act Falls Short Again in Blow to American Fitness Industry
A provision that would've allowed fitness purchases to qualify as tax-free healthcare expenses wasn't included in the Senate-passed version of President Trump's tax bill.
Insider Data: Connected Fitness Stabilizes Post-Pandemic, HVLP Gyms Dominate
According to data from Sports Innovation Lab, connected fitness is settling into a new normal while low-price gyms continue to win big.
Manna Tree Co-Founders on the Trends Driving Health & Wellness Investing
Ellie Rubenstein and Ross Iverson see a bright future for consumer heath and wellness brands, especially those that focus on everyday products.
Why Anthony Geisler’s Sequel Is More Than Just a Fitness Brand
Anthony Geisler has big plans for boutique fitness franchising company Sequel Brands – and the fitness industry as a whole.
Yoga Joint Gets Investment, Gears Up for Nationwide Franchise Expansion
Already a force in South Florida, Yoga Joint is planning to expand across the country, primarily through multi-unit franchise deals.
Tennis Star Aryna Sabalenka Takes Stake in David Beckham’s IM8
Sabalenka is now a global ambassador and shareholder of IM8, one of the world's fastest-growing supplement brands.