ATN Week in Review: The Wellness World Is Splitting Into Two
This week, we break down the battle between tech and unplugging in wellness, as well as Hyrox's expanded 2026 New York race.
CEO Corner: Athletic Brewing’s Bill Shufelt on Reimagining NA Beer
Athletic Brewing has quickly become one of the biggest names in the fast-growing non-alcoholic beverage market, offering beers that closely […]
ATN Week in Review: Gymgoers Say No to Too Much Tech
American gymgoers are hesitant to embrace AI-powered fitness coaching and human-free entry tech inside gyms, showing that in-person connection remains vital.
CEO Corner: Ergatta’s Tom Aulet on the Power of Gamified Fitness
Inspired by Aulet's personal fitness journey, Ergatta is leveraging the fun of gaming to help more people stick to a cardio routine — whether on rowers, bikes or treadmills.
ATN Weekly: Why the New Food Pyramid Matters for Fitness & Wellness
America's new inverted food pyramid is poised to impact everyone from fast-food chains to wellness brands as the U.S.'s protein obsession grows.
The Biomarker Blood Testing Gold Rush Is Here
ATN breaks down the sudden rise of digital health platforms offering biomarker blood testing and personalized insights.
Franchise Brands Go All-In on International Expansion
ATN breaks down the biggest international fitness franchising moves of the past year, and analyzes what each could mean for the industry moving forward.
The Fitness & Wellness Moves That Defined 2025
ATN breaks down the biggest fitness and wellness moves of 2025, from acquisitions, to funding rounds to new company launches.
Can the Pilates Franchising Boom Continue?
ATN breaks down the Pilates franchises to watch, innovations shaping the sector and potential competitors in the years ahead.
ATN Week in Review: Gyms Face a Familiar Challenge
Big-box gyms and health clubs are acquiring new members (especially Gen Z) at a rapid clip, but they’re also struggling to keep them around.
