Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

Interior of a Nike Training Studio in Newport Beach, California
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ATN Weekly: The Nike Studios Fiasco Is a Black Eye for Boutique Fitness

Nike's shocking decision to shutter all of its boutique fitness studios isn't a good look for a sector that's already struggled with questions around financial viability.

Liz Clark at the HFA Show

HFA Announces Leadership Change, With CEO Liz Clark Transitioning Out

The Health & Fitness Association (HFA) and Liz Clark have mutually agreed to a leadership transition, with Clark stepping down as president and CEO.

exterior of an EoS Fitness gym
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The Fitness Market Is Booming, Especially for Low-Price Gyms, Investors Say

Investors are more excited about the fitness and wellness industry than ever before, with low-price gyms projected to be the biggest winners.

women inside the Tension fitness studio
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ATN Week in Review: The Case for Women’s-Only Gyms

A new women's-only strength training studio in Brooklyn could be the first of many female-focused gym concepts to come.

Trade show floor at the HFA Show 2026 in San Diego
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HFA Show 2026: The Fitness Industry Is Getting Smarter

The HFA Show 2026 drew over 10,000 people to San Diego for the American fitness industry’s biggest annual in-person gathering.

men in a fitness class
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ATN Week in Review: Boutique Fitness Brands Push To Get More Men Involved

Pvolve's decision to launch a men's fitness class could speak to a larger trend to come in boutique fitness.

Pvolve studio

Pvolve Launches Its First-Ever Men’s Fitness Class

Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved. 

phone shows an Xponential Fitness logo

Longtime Xponential Fitness CFO Leaves Company

John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.

people do the SkiErg at a Hyrox event
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ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

longevity room inside a UFC Gym
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ATN Weekly: Gyms Are Riding the GLP-1 Wave

After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.