Josh Liberatore

About Josh Liberatore

Josh Liberatore, the executive editor of Athletech News, is a New York-based journalist and media professional with deep experience covering business, technology, and the industries shaping modern culture. Before joining ATN, Josh held editor and senior reporter roles at Sports Business Journal and Law360, helping to grow the leading trade publications for the sports and legal industries, respectively. Josh has a BA from the University of Pittsburgh and speaks fluent French. 

Pvolve studio

Pvolve Launches Its First-Ever Men’s Fitness Class

Pvolve, a top boutique fitness brand known for its female-focused workouts, is making a push to get more men involved. 

phone shows an Xponential Fitness logo

Longtime Xponential Fitness CFO Leaves Company

John Meloun has left Xponential after an eight-year stint as chief financial officer. Robert Julian, a former Callaway Golf exec, will serve as interim CFO.

people do the SkiErg at a Hyrox event
member exclusive

ATN Week in Review: After Hyrox, the Future of Competitive Fitness Is in Flux

As CrossFit searches for stability, Hyrox is thriving, while upstarts like ATHX Games and Xenom eye the booming competitive-fitness market.

longevity room inside a UFC Gym
member exclusive

ATN Weekly: Gyms Are Riding the GLP-1 Wave

After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.

exterior shot of a Planet Fitness gym

ATN Week in Review: Low-Price Fitness Is Winning More Than Ever Before

As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.

Tony Zaccario

CEO Corner: Stretch Zone’s Tony Zaccario on Creating an Assisted Stretching Giant

Tony Zaccario joined Stretch Zone back when it had just four locations — today, the assisted stretching franchise counts over 400 locations.

an in-studio Pvolve class with women working out

ATN Week in Review: Fitness & Pharma Are Growing Closer

Pvolve's recent partnership with Weight Watchers is highly important for the fitness industry amid the rise of GLP-1s.

Craig Moody

CEO Corner: Shoot 360’s Craig Moody on Basketball’s Tech Revolution

Founded by Craig Moody in 2012, Shoot 360 currently has over 60 locations — and its tech is used by nearly every NBA team

AG1 greens powder boxes
member exclusive

ATN Week in Review: What’s Next for the Longevity Movement?

This week, we break down the recent controversy surrounding Peter Attia's ties to Jeffrey Epstein, and what it could mean for the future of longevity science.

Mark Mastrov in a 24 Hour Fitness shirt
member exclusive

Back After Two Decades, Mark Mastrov Has Big Plans for 24 Hour Fitness

Mark Mastrov spoke to ATN about his goals for the future of 24 Hour Fitness, the gym brand he reacquired in partnership with LongRange Capital.