Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

The Best “Better for You” Treats to Survive the Holiday Season

We've rounded up some of the best healthy snack alternatives with no sugar, more protein and better ingredients that you can buy online.

Ultrahuman’s Smart Ring Can Now Monitor Respiratory Health, Detect Snoring

Ultrahuman’s new smart-ring feature set can detect snoring, coughing and breathing disturbances during sleep using audio analysis.

Ergatta's Endeavor game

Ergatta Launches Immersive Strategy Game, Its Most Ambitious Release Yet

Ergatta's latest release blends strategy, storytelling and structured cardio to boost engagement and long-term habit formation.

woman wears an Oura Ring

Women Get More Sleep Than Men, but They’re More Stressed, Too, Oura Report Finds

Oura released its Year in Review report, which offers data-backed insights into global sleep, cardiovascular and step-count trends.

I Tried Equinox Hotels’ New BioRegenesis Facial, Created in Partnership With Dr. Robert Dorfman

ATN reviews Equinox Hotels' new skincare partnership with Dr. Robert Dorfman, which bridges spa-level treatments and clinical care.

man looks at his phone while wearing AirPods

AirPods Pro 3 Are On Sale: Why Apple’s New Earbuds Are Worth the Upgrade for Fitness

AirPods Pro 3 deliver stronger noise cancellation, improved sound and built-in heart rate tracking, making them a smarter choice for […]

higherdose Infrared Sauna Blanket

HigherDose’s Bestselling Sauna Blanket Is On Sale: Is It Worth Buying?

The HigherDose Infrared Sauna Blanket has changed the at-home self-care game, but how does it compare to competitors? Read our honest review.

exterior of Gymshark's new Bond Street flagship store in NYC

Gymshark Makes Its Biggest Bet Yet on the US Market With New NYC Flagship

Gymshark is marking a new chapter in its U.S. expansion strategy with the opening of its first American flagship store on Bond Street in New York City.

The Best Skin and Hair Care Products for Beauty Longevity

Athletech News rounded up the best skincare and haircare products for long-term skin health Wellness-obsessed consumers have turned their attention […]

Five Days, Five Drops: Shop Set Active’s Holiday Mini Launches Before They’re Gone

The brand’s week-long lineup of limited releases runs through December 12, pairing new active sets with cozy layers and time-sensitive […]