Elizabeth Ostertag

About Elizabeth Ostertag

Liz Ostertag is a New York-based journalist covering business, technology, and consumer wellness. Her reporting explores how brands, products, and innovations shape the modern wellness economy, with a focus on e-commerce, product trends, and consumer behavior. Liz frequently reviews fitness and wellness products and writes about developments across connected fitness, health tech, and lifestyle.

She holds a BA in English from Princeton University, a JD from the University of Pennsylvania Carey School of Law, and an MBA from the Wharton School.

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Inside Nashville’s Booming Boutique Fitness Scene

The Music City is one of America's most competitive fitness markets, driven by population growth, a community-forward culture and mix of new concepts.

Orlando skyline in the daytime

The 10 Healthiest US Cities in 2026, According to Mindbody’s New Rankings

Fitness and wellness software giant Mindbody ranked America's 25 biggest cities based on physical and mental health behaviors.

woman uses her Apple Watch

The New Year’s Fitness Bump May Last Several Months, Apple Study Finds

A multiyear study suggests Apple Watch users increase their activity in January and sustain higher exercise levels into February and March.

Arsenal FC players carry Stanley 1913 tumbler cups

Why Drinkware Giant Stanley 1913 Is Doubling Down on Sports

Through partnerships with Lionel Messi, Caitlin Clark and top teams, Stanley is aiming to position hydration as a core part of sports culture.

Apple Tackles Decision Fatigue With New Year’s Fitness Rollout

In new workout programs, Apple Fitness+ is intentionally keeping the time commitment small, then gradually building it week over week.

woman wears an Oura ring

How Wearables Are Evolving From Fitness Trackers to Health Systems

Wearable makers including Oura, Ultrahuman, Whoop, Apple and Garmin made big strides in 2025. ATN breaks down how the space is evolving.

woman work out in a SotoMethod studio

SotoMethod To Open in NYC’s Upper East Side, Continuing In-Person Expansion

SotoMethod is expanding its New York City presence with a new Upper East Side studio slated to open in Spring 2026.

woman works out in Alo gear

Alo Makes Its Digital Fitness Platform Free for Everyone

Activewear giant Alo is betting that scale and engagement will drive long-term value more effectively than paid content subscriptions.

woman holds a medicine ball on a reformer at a Natural Pilates studio

Natural Pilates Is Coming to Upper West Side, Flatiron in NYC

The Los Angeles–based Natural Pilates will soon have four studios in New York City as it continues to expand nationwide.

How Lekfit Went From Garage Studio to Cult-Favorite Workout

Started out of Lauren Kleban's garage in LA, Lekfit now has tens of thousands of digital fitness subscribers and a brick-and-mortar location.