Volt Athletics Acquires Zama Health, Adding Mental Wellness Layer
Volt Athletics, an AI-powered training app, will integrate Zama Health as its own service within the Volt ecosystem.
American Home Fitness Files for Bankruptcy, Citing Post-Pandemic Market
At-home fitness companies have struggled after COVID, especially those selling equipment. BowFlex notably filed for bankruptcy last month.
Pilates Is Everywhere From Studios to ‘Saturday Night Live’
Saturday Night Live devoted a sketch to the quirks of Pilates as the boutique fitness modality booms in popularity across the U.S.
The HIIT Revolution? Fitness Modality Tapped for Serious Growth
Yoga, Pilates and Barre currently dominate the boutique fitness market but HIIT is projected to gain ground by 2029.
Tempo Looks To Lure Gym Members by Covering Cancel Fees
Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.
Barre3 Taps Whoop To Drive Boutique Fitness Engagement
Barre3 has partnered with Whoop, gifting its members a one-month free trial or 10% off annual memberships to the fitness wearable.
Acac Acquires La Maison Health & Fitness in Latest Expansion
With the deal, Acac Fitness & Wellness Centers now counts 14 locations across Virginia, South Carolina and Pennsylvania.
Solidcore Founder Anne Mahlum Backs Herbal Medicine Brand Apothékary
Mahlum's latest investment in fitness and wellness, Apothékary offers herbal medicine blends that support a host of health benefits.
Corporate Wellness Giant Gympass Changes Name to ‘Wellhub’
After reaching 2.6 million subscribers in January, corporate wellness giant Gympass will know be known as Wellhub.
Alphabeats Eyes US Wellness Market With ‘Flow State’ Wearable
Alphabeats' mind-training EEG headband uses music to help athletes and wellness enthusiasts enter a ‘flow state' to improve performance.