East Coast, Midwest Fitness Brands Form Nationwide Franchise Group
The Max Challenge and Farrell's Extreme Bodyshaping have joined forces under Fit Franchise Brands, supporting 87 locations in 14 states.
Fortë, SweatWorks To Create Next-Gen Digital Fitness Solutions
From interactive video to AI, fit tech companies Fortë and SweatWorks have joined forces to deliver brands a new-look omnichannel experience.
Men’s Wellness Programs Are on the Rise
A changing societal landscape and increased loneliness in men have led to the rise of retreats and mental-health apps designed with males in mind.
Zumba’s New App Brings Dance Party On-Demand & In-Person
The iconic dance fitness brand is flexing its DTC muscles, launching a new app with virtual and in-person class options.
SoulCycle, FlexIt Partner With Dr. B To Make Fitness More Affordable
Dr. B, a telehealth startup, drives more consumers to gyms and fitness classes by quickly unlocking pre-tax HSA/FSA funds.
CycleBar Celebrates Heart Month With All-New Strength Class
In celebration of American Heart Month, CycleBar’s new strength class integrates cardio and strength in a single workout session.
Peloton Stock Drops as CEO Laments Failed College Strategy
Peloton's rebrand isn't yet going according to plan; a bike deal with the University of Michigan won't be replicated with other schools.
Fitness Enthusiasts Prize Longevity Over Looks, Life Time Finds
Life Time has issued intriguing findings, the results of a 2024 fitness survey examining consumers' current approach to well-being.
Fitness Brands Make Their Mark on Franchise 500 List
Crunch Fitness was crowned the ultimate fitness franchise of 2024 by "Entrepreneur," but many brands earned a spot in the annual ranking.
Arkansas’ 10 Fitness Plots National Franchise Expansion
The gym chain touts low royalty fees and features the ability to have non–staffed operating hours, reducing labor costs.
