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Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.
Kim Kardashian and Nike are joining forces to launch NikeSkims this spring at select retailers and online, with a global rollout in 2026.
A new report from Redtorch finds that searches for the WNBA have surged 322% in 2024, presenting several opportunities for brands.
Fitness giant Planet Fitness has released a new limited-time offer for new members during Heart Health Month.
New pickleball perks? A pilot study reveals the power of pickleball for cancer survivors, such as increased physical activity and connection.
Infrared and red light sauna franchise Perspire Sauna Studio is adding 13 new locations in California following new franchise agreements.
Several fitness and wellness brands, including Retro Fitness, Orangetheory Fitness and Daily Harvest, are supporting Heart Health this month.
Indoor pickleball franchise Ace Pickleball Club has entered 2025 with momentum and plans to open 25-30 new clubs by the end of the year.
Common Threads and Anahata Foundation have teamed up for a multi-year partnership to support the 'Food Is Medicine' movement in LA and NYC.
Nutrition Warehouse has uncovered the top 5 most annoying gym offenses of 2025 following a year-long survey.
NASM's new weight loss medication course equips fitness and wellness professionals with a better understanding of GLP-1s.
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