United Fitness Closes Some London Studios To Refocus Growth
Three boutique fitness brands under United Fitness are closing London-area studios as part of a five-year strategic growth plan.
5 Super Bowl LIX Ads Representing the Wellness Shift
Athletech News has rounded up the top Super Bowl ads that are changing the conversation on health, wellness and female athleticism.
Camps to Champs: US Sports Camps Spotlights Female Athletes
US Sports Camps is highlighting inspirational stories through the end of March as women's sports gets an influx of interest.
Chuze Fitness Is Keeping It Real With New Campaign
Chuze Fitness is opening a new gym this year in Riverside, California, and is planning to enter new markets.
The Well & Terra Unveil Second Holistic Wellness Complex
The Well, a New York-born members-only wellness club, is working on its second wellness real estate venture in South Florida with Terra.
Planet Fitness Offers Free Memberships to LA Firefighters
Planet Fitness is honoring LA-area fire fighters with complimentary Black Card memberships through the end of the year.
Former Rugby Player Takes the Helm at Yohka Sports
As as obstacle racing prepares for the Olympic spotlight in 2028, Yohka Sports has named a new CEO who will guide the brand forward.
Flying High: Eagles’ DeJean Teams With Wellness Tech Brand
Philadelphia Eagles player Cooper DeJean is spreading the word on recovery and health tech brand Renpho as its new brand ambassador.
Virginia’s ‘Self Care Social Club’ Simplifies the Wellness Journey
Balian Springs, a self care social club in Alexandria, Virginia, has launched wellness journey guides to educate and guide guests.
UBX Enters the UAE As Global Expansion Heats Up
Strength training and boxing franchise UBX has just opened new locations in Dubai and Japan, with plans to open 600 gyms in 5 years.