Courtney Rehfeldt

About Courtney Rehfeldt

Courtney Rehfeldt is a senior staff writer at Athletech News, where she reports on the evolving intersection of fitness, wellness and business. She regularly interviews industry leaders, founders and innovators and attends industry events to report on emerging trends firsthand. She began her career in broadcast media at Paramount before joining ATN and previously contributed to several outlets, including two weekly New York-based papers. Her short creative writing has appeared in the New York Times’ Metropolitan Diary section. She holds a bachelor’s degree in media and communications from SUNY Old Westbury.

A client working out with a trainer at SlowBurn.

Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise

Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.

A female athlete drinking BodyArmor.

BodyArmor Taps Athletes To Champion Rebrand, New Campaign

BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.

A widely-attended rave/event.

For Fitness Brands, Authentic Events Are the Next Growth Channel

Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.

gympak workout displayed on hotel room tv

Activewear Meets Hospitality in Gympak’s Hotel Push

Hotels are embracing Gympak’s sustainable activewear and in-room fitness kits, offering guests a hassle-free wellness solution.

an image of the wellness/training center at The Row at Red Hill.

The Row at Red Hill Turns Daily Living Into a Wellness Experience

Luxury rental community The Row at Red Hill brings boutique fitness and wellness home with immersive spaces designed by Aktiv Solutions.

Bioniq x Remedy Place supplement canisters.

Bioniq Expands Into Remedy Place

Bioniq and Remedy Place partner to launch Meridian, a personalized wellness program featuring blood-based supplements and biomarker analysis.

Therabody performance team

Therabody Goes All In on Recovery With Star-Studded Team

Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.

People running outdoors in a race.

Strava Acquires Runna Amid Spike in Race-Day Goals

Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.

A woman working out in her living room with the guidance of Mvmnt.

WithU Takes Full Control of Mvmnt, Plans Global Expansion

Mvmnt, the AI-powered fitness platform, is set to scale globally under WithU’s leadership across EMEA, AMER and APAC.

A woman competing at Hyrox.

Hyrox Opens Bidding for 2026/2027 World Championships

Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.