Celeb Trainer Fredrick Hahn Launches SlowBurn Franchise
Celebrity trainer Fredrick Hahn is franchising SlowBurn, his no-sweat strength training method that prioritizes efficiency and results.
BodyArmor Taps Athletes To Champion Rebrand, New Campaign
BodyArmor launches its largest campaign to date with a rebrand and “Choose Better” message, debuting during the NHL Playoffs this weekend.
For Fitness Brands, Authentic Events Are the Next Growth Channel
Gen Z-loving fitness events are evolving into social, sensory-rich experiences—here's how fitness operators can lean in.
Activewear Meets Hospitality in Gympak’s Hotel Push
Hotels are embracing Gympak’s sustainable activewear and in-room fitness kits, offering guests a hassle-free wellness solution.
The Row at Red Hill Turns Daily Living Into a Wellness Experience
Luxury rental community The Row at Red Hill brings boutique fitness and wellness home with immersive spaces designed by Aktiv Solutions.
Bioniq Expands Into Remedy Place
Bioniq and Remedy Place partner to launch Meridian, a personalized wellness program featuring blood-based supplements and biomarker analysis.
Therabody Goes All In on Recovery With Star-Studded Team
Therabody is doubling down on recovery with the launch of a Performance Team, a group of Olympians, Paralympians and world champions.
Strava Acquires Runna Amid Spike in Race-Day Goals
Strava has acquired Runna, a U.K. startup offering personalized training plans for runners, as it doubles down on the global running boom.
WithU Takes Full Control of Mvmnt, Plans Global Expansion
Mvmnt, the AI-powered fitness platform, is set to scale globally under WithU’s leadership across EMEA, AMER and APAC.
Hyrox Opens Bidding for 2026/2027 World Championships
Hyrox has opened bidding for cities to host its 2026 or 2027 World Championships, with over 12,000 athletes expected to compete worldwide.