Precor’s Product Lifecycle Is a Strategic Advantage for Gym Operators
With a focus on total cost of ownership and durability, Precor turns the equipment lifecycle from an operational burden into a business asset
How The Yard Gym Drives Sustainable Franchise Growth
When it comes to expansion, The Yard Gym empowers its carefully vetted franchise partners with continuous support
Why SweatHouz (SWTHZ) Believes the Next Frontier of Recovery is Everywhere
SWTHZ’s nationwide expansion shows that the need for physical and mental restoration extends beyond luxury markets
How MADabolic Identifies Ideal Markets for Franchisee Success
The brand prioritizes psychographics over density to optimize expansion and uses competition to validate demand
JETSET Pilates Franchisee Shows Community Powers Performance
Nicole Di Leo’s thriving studios prove that thoughtful service, local partnerships and a strong brand culture drive more than just loyalty
Scaling Wellness: Merrithew’s Blueprint for the Future of Fitness Franchising
Through a focus on mindful movement, Merrithew delivers premium equipment and globally-recognized educational training that fuels sustainable, profitable business. The […]
Unscripted: Sebastien Lagree on His Unique Fitness Method, Brand Building
Sebastien Lagree joins the ATN podcast to explain what makes his high-intensity, low-impact take on fitness different from the rest.
How FIT House of Brands’ Diverse Formats Are Redefining Franchise Growth
By introducing hybrid modalities like FS8 and VAURA Pilates, FIT House of Brands is proving that the next phase of […]
UFC GYM Proves Selling Access Is No Longer Enough in Fitness
The brand’s combat-inspired programming shows how progression, accountability and coaching are driving retention and global expansion
The Future of Retention Is Personal — and Built on AI
The next era of retention isn’t reactive — it’s predictive. Inside the AI-driven shift reshaping how gyms engage and retain […]
