Life Time Aims To Be ‘Industry’s Clear Leader’ in Reformer Pilates
As Pilates demand surges industry-wide, luxury club operator Life Time is doubling down on its 20-year investment in the modality.
Escape Fitness USA Gets Acquired, Plans To Accelerate Expansion
The American arm of equipment maker Escape Fitness has been acquired by Curt and Tammy Tambornino, the sides announced.
Pilates Addiction Keeps Expanding, Surpassing 250 Franchise Agreements
Less than a year after its launch, Pilates Addiction is accelerating growth into 2026 as demand for reformer-based workouts climbs.
Americans Aren’t Walking Enough, Report Finds
New data shows 63% of Americans walk fewer than 7,000 steps a day, with gaps across age, income levels and gender.
Tesla Engineers Launch Fort, a Screenless Strength Training Wearable
Designed specifically for lifters, the new Fort wearable automatically tracks reps, velocity, range of motion and proximity to failure.
SoulCycle Taps Loop Earplugs for In-Studio Hearing Protection
Sound-conscious SoulCycle riders can now purchase reusable earplugs from Belgian brand Loop , which offer 17 decibels of protection.
Ohm Health Gets Investment for Nervous-System Regulation Lamp
Jamie Weeks’ Founders Row has made a strategic investment in Ohm Health, makers of a screen-free nervous system device.
Equinox To Accept HSA/FSA Funds for Memberships in Partnership With Flex
Equinox members can use tax-free healthcare funds on select memberships, personal training, recovery services and women’s health programs.
At NBA All-Star Weekend, Women in Leadership Embrace Wellness
At the 2026 NBA All-Star weekend, an exclusive, invite-only wellness and workout experience is taking place focused on female leadership.
Bodybar Pilates Plans To Double Studio Footprint in 2026
Bodybar Pilates is maintaining an aggressive expansion plan after a successful 2025, which saw 27 new studio openings to reach 73 total.
