Alo Rebrands Digital Fitness Platform as Alo Wellness Club
The lifestyle brand is evolving its workout platform with a new name as it pushes further into all aspects of modern wellness
Luxury lifestyle brand Alo is rebranding its digital platform, formerly known as Alo Moves, to Alo Wellness Club.
The relaunch coincides with the debut of The Hourglass Method, a four-week program developed by celebrity trainer Sarah Digiovanni, who becomes the first instructor from Alo’s New York Wellness Club to appear on the app. She joins Alo’s global roster of instructors, including Los Angeles trainers Laura Quinn and Louis Chandler, to deliver celebrity-inspired workouts to a worldwide audience.
With the new program, Alo is continuing its push to bring its in-person Wellness Club experience into the digital world. The app now features more than 3,000 on-demand classes across a variety of modalities, including yoga, Pilates, meditation, boxing and strength training, with fresh content added weekly. It’s designed for both beginners embarking on a fitness journey and advanced athletes looking to diversify their training, with the goal of replicating the feel of a full studio experience, whether in the gym, at home or on the road.
Founded in Los Angeles in 2007, Alo has become a global name in studio-to-streetwear. Its ecosystem now extends across community events, in-person spaces and an expanded digital platform.
Alo’s Wellness Clubs in Los Angeles, New York and Seoul have already built a reputation as exclusive, luxury fitness experiences. The digital expansion blends elevated production quality with the convenience of at-home training in an inclusive manner.
Digiovanni, who has built a reputation training high-profile clients in New York City, designed The Hourglass Method in response to a recurring request: building strength, balance and curves in a sustainable way. The program alternates between lower- and upper-body strength days, with progressive overload built in for visible results over four weeks. Each session emphasizes glutes, hamstrings, quads, shoulders and core, while also improving posture and overall confidence.
“It’s about feeling strong and grounded while building curves in the right places,” Digiovanni explained.
Alo is also facing a recent age-discrimination lawsuit from one of its top former instructors, Briohny Smyth, who alleged that the company pushed her out for being “too old” after she turned 40.