AG1 Expands Into Sleep, Launching AGZ Nighttime Drink
The company’s first new product in 15 years is designed to support rest, recovery and better mornings
AG1 has introduced AGZ, a nighttime drink formulated to support sleep, marking the company’s first all-new product in 15 years. Launched today, AGZ combines clinically studied adaptogens, herbs and minerals to work with the body’s natural rhythm across three phases of rest: winding down, sleeping and waking.
The melatonin-free supplement features ingredients such as Magtein magnesium L-threonate, saffron, L-theanine, ashwagandha, valerian and lemon balm. The ingredients are intended to reduce stress, ease the process of falling asleep, enhance sleep quality and support a refreshed mood upon waking. Like AG1’s flagship daily drink, AGZ is NSF Certified for Sport.
AGZ is available in three flavors, Mixed Berry, Chocolate and Chocolate Mint, formulated as a powder to be mixed with as little as four ounces of liquid. Free from added sugar and artificial sweeteners, the product is designed to be consumed daily.
Kat Cole, AG1 CEO, said the decision to expand into sleep grew directly from customer feedback. “In addition to the growing research on the impact sleep has on overall health, thousands of customer conversations over the years made it clear that Foundational Nutrition was just the beginning of our opportunity and sleep issues were a huge need we could address. With the launch of AGZ, our second all-new product, we continue supporting customers’ health journeys, now both morning and night.”
The new release follows a period of accelerated growth for AG1. Earlier this year, the company reformulated its flagship product with AG1 Next Gen and added three new flavors, Berry, Citrus and Tropical, available exclusively online. The brand also expanded into retail for the first time with distribution in over 600 Costco stores, alongside continued availability on Amazon and direct-to-consumer channels.