Crunch Fitness Adds Travel Workout Series, Plans More Vacation Content
The new content comes as travelers are increasingly seeking ways to stay fit and active while on vacation
Americans are ready to pack their bags and take a trip this season, and Crunch Fitness is along for the ride. The fitness franchise has launched a special travel workout series on Crunch+, its digital platform.
Inspired by a recent Vacasa survey revealing that 60% of consumers plan to travel this fall, and 71% intend to travel more frequently this season than the year prior, Crunch+ has created the following workout programs designed to keep travelers engaged and fit:
- Carry-On Conditioning – a 20-minute workout designed to increase energy and focus and shake off jet lag
- Plane Ol’ Stretch – a 10-minute stretch routine you can do from the comfort of your own plane seat
- Hotel Circuit Party – a 15-minute workout to shake off jet lag, using your luggage and hotel furniture
Marc Santa Maria, Crunch’s vice president of group fitness, developed the travel-themed workouts for a recent segment on “Live with Kelly and Mark” and Crunch+ videos.
Blending fitness with travel is a natural fit, says Santa Maria, especially as consumers seek activities promoting health and well-being.
“Travel and fitness are going to merge in even more immersive ways with excursions and destinations planned around wellness and out-of-the-box fitness activities,” he tells ATN. “This is because the days of simply visiting a new location, seeing sights, and eating new foods aren’t enough for people anymore. Taking the time to do activities that are good for our bodies, minds, mental health – and even our spirits – is now a priority. We know more about longevity, how to counter aging and stress, and ways to integrate fitness and wellness into our travel plans.”
He references the many fitness experts creating and curating their own travel experiences around health and movement.
“It’s not just yoga teachers planning yoga retreats anymore,” Santa Maria points out. “I was just with a dance instructor from Sweden who brought over 25 Swedes to take a week of dance classes in NYC for their annual Dance Detox trip. I have another former Crunch instructor friend who is taking a group of travelers to do martial arts and meditation in Croatia in 2024. It’s really the norm now to have a trip like this planned.”
Santa Maria confirms that Crunch has other vacation-related initiatives on the way, including video workouts on Crunch+ that can be performed on the beach, in the sand or even on the slopes.
“We are looking at mindfulness, breathing and myofascial release workouts for when on the go to counter any travel stresses,” he shared. “In addition to being available on Crunch+, these will likely be featured in some of our signature locations in the new year.”
