GymGuyz Celebrates Franchising Success, Touts Growth Plans
The rapidly expanding mobile fitness franchise projects 75 additional territories in 2024
GymGuyz, a New York-based mobile fitness franchise delivering personal trainers directly to fitness clients, is taking a beat to reflect on the success of its record-setting year, including its expansion into 170 cities.
With ten years of franchising in the books, GymGuyz is excited to look ahead to 2024, projecting 75 additional territories in the new year.
Josh York, founder and CEO of GymGuyz, stated that the mobile fitness company continues to surpass its annual goals, with the brand having grown to serve over 1,000 cities in the U.S., U.K. and Canada.
“Between our dedicated existing franchisees expanding into new territories and the addition of impressive new franchisees to our system, we have further solidified our position as an industry leader and are well set up to continue building a strong fitness brand,” said York, who founded the fitness concept in 2008. “The journey ahead is exciting, and we look forward to inspiring even more individuals on their path to a healthier and happier life.”
This year, the fitness franchise has made great strides to position itself as the ultimate solution for fitness enthusiasts. GymGuyz added assisted stretching services to its menu of fitness offerings, bringing equipment directly to clients looking for a customized and deep stretch. The brand also unveiled an online personal training studio at its Long Island headquarters so clients can virtually participate in one-on-one or small group fitness training sessions.
Low-Cost Franchise Model
In a crowded fitness franchise market, GymGuyz’s mobile training model offers a relatively low-cost solution for those looking to invest in the future of fitness with its customized programs that include strength training, cardio fitness, sports conditioning, group fitness, weight loss and toning, senior fitness, youth and teen fitness and nutrition counseling.
“Our goal at GymGuyz is to transform lives; not just the lives of our clients, but the lives of our franchise owners,” said York.
Growth Initiatives
As 2024 quickly approaches, GymGuyz will lean into its ongoing work in the corporate and B2B partnership space, which the brand says holds great promise as the wellness market has the potential to hit $74.9 billion in projected revenue in 2030.
To that end, GymGuyz has partnered with local businesses to bring on-site fitness to the workplace and high-traffic zones in communities such as businesses, schools and health centers.
The fitness franchise has signed coast-to-coast deals, among them a physical fitness partner for a major hospital system in New Jersey and a six-year contract with San Jose’s parks and recreation department, bringing classes to nine community centers beginning in January 2024. GymGuyz has also forged similar fitness and health-focused partnerships in its home state of New York as well as Chicago, Des Moines, San Antonio, and Portland, Oregon.
“Organizations are turning to GymGuyz to help their clients, employees, and community build a solid foundation of physical health,” York said last month. “We’re leading the way in the corporate wellness market with an adaptable business model that can be modified to work within pre-existing wellness programs or as the base for a new initiative.”
