WeightWatchers Crowns Queen Latifah the Face of Its Menopause Care Launch
The new program is the latest move in CEO Tara Comonte’s overhaul of WeightWatchers
Queen Latifah is the new face of WeightWatchers’ latest push on women’s health, with a menopause program launching just months after the company’s Nasdaq relisting and following its Chapter 11 filing earlier this spring to reduce debt.
The weight management company teed up the program earlier this summer, saying it would address overlooked gaps in care for midlife women. At the time, it appointed Dr. Kim Boyd as chief medical officer to lead clinical strategy. It also assembled a new board of directors reflecting its focus on medical care and digital health, including Mike Mason, former president of Eli Lilly’s diabetes and obesity division.
The new program spans perimenopause through postmenopause and offers hormone replacement therapy (HRT), GLP-1s and other treatments. Members also receive daily lifestyle guidance covering nutrition, movement, sleep and symptom management, along with specialized support through the Points Program to boost protein, fiber, calcium and whole foods during menopause. Menopause-specific virtual workshops and fitness content are also available, along with access to Registered Dietitians and clinicians for personalized nutrition therapy and medical care.
“Menopause has been a new journey for me—one that’s changed how I see and care for my body,” Queen Latifah said. “It’s shown me how important it is for women to have support that truly understands this stage of life. That’s why I’m proud to be the spokesperson for WeightWatchers’ new program. For decades, WeightWatchers has helped women live healthier, more confident lives and now they’re once again leading the way with care designed for menopause.”
Dr. Boyd noted that hormone-related weight gain often resists traditional methods of weight loss.
“Too often, women are left feeling isolated or dismissed because menopause care has been historically overlooked, hard to access and filled with misinformation,” Dr. Boyd said. “With WeightWatchers for Menopause, we’re bringing together our six-decade legacy of supporting women with a dedicated care team trained in menopause, evidence-based options like hormone therapy and GLP-1 medications—alongside a specialized curriculum and a trusted community.”
For WeightWatchers, the menopause launch builds on a larger reset and caps a busy summer that included strengthening ties with pharma giant Novo Nordisk, appointing SoulCycle co-founder Julie Rice as its first chief experience officer and acquiring her community platform, Peoplehood. All of it comes under the watch of CEO Tara Comonte, who stepped in as interim chief executive after Sima Sistani’s departure last fall and moved into the role permanently earlier this year.
“For more than six decades, WeightWatchers has evolved with the science to meet the changing needs of our members,” Comonte said. “With this first-of-its-kind menopause program, we’re proud to deliver truly comprehensive care in a single plan, bringing together specialized medical expertise, science-backed nutrition, lifestyle tools and a compassionate community. This program sets a new standard for the industry and women’s health, empowering millions to feel healthier, stronger and more confident as they navigate menopause and beyond.”