Tru Niagen Brings NAD+ Wellness to Equinox Hotel New York
Luxury wellness meets cellular science as Tru Niagen makes its hotel debut at Equinox Hotel New York
Niagen Bioscience is checking in to Equinox Hotel New York, marking its first move into the luxury hospitality space with the debut of its Tru Niagen supplements and Niagen IV infusions.
Guests can now find bottles of Tru Niagen’s NAD+ supplement as part of their in-room wellness experience, while those seeking a deeper boost can access Niagen IV through The Spa by Equinox Hotel New York, offered in partnership with high-end IV therapy provider NutriDrip.
“Our partnership with Equinox Hotel and NutriDrip underscores our commitment to growing consumer access, driving brand strength and capturing new market opportunities for our flagship Niagen products,” Niagen Bioscience CEO Rob Fried said.
The coenzyme (NAD+) is becoming focal point in the longevity conversation, drawing growing interest from wellness consumers, athletes and celebrities. Found in every cell of the human body, NAD+ plays a key role in energy production, DNA repair and cellular defense against stressors like UV exposure, a high-fat diet, emotional or physical strain, alcohol consumption and poor sleep. Levels of NAD+ can also naturally decline with age and plummet by as much as 80% during immune challenges.
“At Equinox Hotels, we provide our community with the highest quality, science-backed products and services,” Equinox Hotel director of spa Angela Portella said. “Tru Niagen, recognized as the gold-standard NAD+-boosting supplement, and NutriDrip, the best in the IV therapy business, reflect our mission.”
Niagen Bioscience’s Tru Niagen supplement uses nicotinamide riboside (NR), a precursor that crosses the cell wall directly and converts to NAD+ in just two steps, offering what many researchers and longevity advocates consider the most efficient path to replenishing NAD+ levels.
Niagen IV delivers the same ingredient intravenously and, according to the company, offers a shorter infusion time, improved tolerability and a 20% increase in whole blood NAD+ levels within three hours, compared to standard NAD+ IV treatments.
“We are thrilled to offer Niagen IV at our premium Equinox Hotel New York location,” Clean Market & NutriDrip managing partner Asa Kitfield said. “This cutting-edge infusion represents a profound advancement for elevating NAD+ intravenously. It’s a game-changer for muscle health and recovery.”
Equinox Hotels has positioned itself as a leader in performance-driven hospitality, with a deep focus on health and recovery.
Earlier this year, the luxury hotelier partnered with renowned sleep expert Dr. Matthew Walker to launch a series of sleep-focused initiatives, including the Equinox Hotels Sleep Lab, a living experiment housed within its New York property. The program invites guests to engage with cutting-edge sleep technology and take part in research exploring how optimized rest can enhance performance and overall well-being. The Spa by Equinox Hotels has also expanded its offerings to meet the evolving needs of women’s health. In partnership with Stripes Beauty, the pro-aging wellness brand founded by actress Naomi Watts, the spa now offers treatments specifically designed for women navigating perimenopause and menopause.