Half of the top-selling NAD+ supplements fail label claims, SuppCo finds, raising concerns over quality in the booming longevity market.
Hydration Room is expanding into the Bay Area with six new IV therapy clinics, beginning July 25 in Campbell, California.
Niagen Bioscience debuts Tru Niagen and Niagen IV at Equinox Hotel New York, marking its first move into luxury hospitality.
The Vitamin Shoppe’s 2025 trend report reveals what’s shaping modern wellness, from on-the-go protein and AI-developed peptides to NAD+.
Shed, a telehealth platform, has added NAD+ supplements via nasal spray and injection, tapping into the anti-aging trend.
NexGen Health, a regenerative health clinic in San Jose, California, is introducing Niagen Plus IV Therapy, an anti-aging hack.
ChromaDex Founder and CEO and the company's Chief Scientific Advisor, spoke to ATN about the science of longevity and the popularity of NAD+.
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