Tom Brady’s Autograph & Future Merge to Offer Elite Fitness Coaching
Brady’s fan engagement company and the virtual personal training app have merged to expand both brands’ global reach
Autograph and Future have announced their merger, combining coaching, AI-powered training, and athlete partnerships to expand access to training globally. Autograph, co-founded by seven-time Super Bowl champion Tom Brady alongside Richard and Dillon Rosenblatt, leverages technology for fan and professional athlete engagement. Future, led by Silicon Valley veterans Rishi Mandal and Justin Santamaria, offers fully virtual personal training with real coaches, powered by wearable technology and AI.
The merger integrates Autograph’s extensive athlete network and partnership ecosystem with Future’s personalized coaching platform. The entity will blend human expertise with AI-driven insights to improve virtual personal training.
“Throughout my career, I’ve been fortunate to work with incredible coaches who helped me develop my skills, understand my body, and extend my longevity in the game,” Brady said. “Training is a journey of continuous improvement. With Future’s technology, we can provide personalized coaching on a massive scale, empowering members to achieve their goals and sustain peak performance over time.”
Future’s platform, which delivers millions of personal training sessions annually to individuals of all fitness levels, uses five years of proprietary coaching data and AI models to improve its technology. Future Members work with a real coach, on average exchanging 1,000 text messages with their coach each year and completing over 150 training sessions. Future’s proprietary software suite, Coach OS, incorporates its Assistant Coach AI technology to interpret members’ needs and optimize progress tracking.
“We are thrilled to welcome Tom and other iconic athletes to Future,” Future CEO Rishi Mandal said. “With our expert coaches and technology-driven approach, we will expand our offerings and give our members access to the philosophies and motivational insights of the world’s best athletes.”
Dillon Rosenblatt will continue overseeing Autograph’s initiatives in Web3 and digital fandom and leverage Future’s strategic growth by using Autograph’s relationships with athletes and strategic partners. Richard Rosenblatt is now Executive Chairman of the newly formed company.
“This merger allows us to redefine personalized health by combining software, wearables, expert coaching, and AI to help individuals unlock their full potential,” Rosenblatt said.