The deal brings Escape Fitness USA under Tambornino’s portfolio of strength equipment brands. The sides aim to accelerate innovation, boost domestic production and shorten time-to-market while maintaining ties to Escape’s global parent company
The American arm of Escape Fitness has been acquired by Tambornino Family of Brands, bringing together the two fitness equipment manufacturing and supplying companies.
Tambornino adds Escape Fitness USA to its portfolio, which includes Dynamic Fitness & Strength, Dynamic Fabrication and Finishing, and Exerfly.
As a leading supplier of U.S.-manufactured strength equipment with 35-plus years of U.S.-based steel fabrication and operational expertise, Tambornino aims to accelerate Escape Fitness USA’s growth through greater access to advanced American-based manufacturing and expanded operational resources.
The acquisition will keep Escape Fitness co-founder Matthew Januszek as a shareholder, with a newly appointed presidential position, leading what will be known as Escape HoldCo. He will continue to lead the existing U.S. team that will remain in place.
“This partnership represents an exciting new chapter for Escape Fitness USA,” said Januszek.
“Beyond the combined capabilities, what stands out most are our shared values around quality, innovation, and long-term thinking and the fact that both organizations are family-founded and family-led by a husband-and-wife team,” he added. “Together, we will deliver faster innovation, improved quality, and an even higher level of service for customers across the U.S.”
The sides didn’t disclose financial terms of the deal.
The partnership will also help Escape fast-track product innovation, elevate quality standards and shorten time-to-market for its strength training products, including its recently launched strength training system, the Octagon Load, which has been used by operators including Gold’s Gym.
The brand’s original parent company, Escape Fitness UK Limited, currently operates in over 80 countries and continues under the ownership of the Januszek family, maintaining responsibility for international markets outside of North, Central and South America.
Following the acquisition, Escape Fitness USA and Escape Fitness UK will collaborate as strategically aligned businesses, with a focus on brand strategy, product innovation and long-term global growth.
