Yeezy

Adidas investors
Fashion

Investors Sue Adidas Over Failed Partnership With Kanye West

Investors allege that Adidas was aware of the risks of its partnership with with Kanye West before severing ties with the rapper.

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Yeezy sneakers
Finance

A Costly Breakup: The End of Yeezy Leaves Adidas in Financial Predicament

The end of Yeezy will cost Adidas roughly $1.3 billion in revenue if the sportswear brand fails to repurpose the stock.

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