Despite starting out as a men’s-only brand, Vuori’s women’s line is quickly gaining traction with female consumers, data shows.
NFL QB Jared Goff joins Vuori's growing lineup of athlete ambassadors, highlighting the apparel brand’s new strategy.
Former NFL standout Sidney Rice and a team of entrepreneurs are looking to turn Sodo Athletic Lab into the next big thing in activewear.
A new survey shows Lululemon is gaining recognition among men, outpacing brands like Vuori, Alo and others.
Vuori, an activewear brand hailing from sunny California, has scored a $825 million investment and is now valued at $5.5 billion.
It’s been a rough summer for Lululemon, marred by a failed leggings launch and slumping sales in its women category.
Low-impact fitness method Pvolve has deepened its partnership with SoCal-inspired activewear brand Vuori with a nationwide tour
Activewear giant Lululemon has little reason to fear upstarts like Alo Yoga and Vuori, an equity research report suggests.
Vuori has carved out a niche in the saturated athleisure market with designs featuring muted colors and comfortable, functional fabrics.
Athletech News has tested and rounded up the 25 best fitness and wellness holiday gifts of 2023, from workout gear to red light face masks.
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