How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
The NYC boutique fitness operator is partnering with Extension Health to connect its workouts with clinical-grade testing as fitness operators begin embracing VO2 max
The integration allows operators to incorporate Wattbike's non-invasive VO2 max assessments into member onboarding, programming and EGYM's Cardio BioAge platform
InsideTracker's peer-reviewed study reveals the wearable metric that matters most and what genetics can and cannot override.
Life Time is rolling out SpiroFit VO₂ max and metabolic testing across its North American clubs following a pilot.
As longevity and air quality concerns rise, Climatic has emerged from stealth mode with new funding and a soon-to-launch lung health product.
Strength training is all the rage, but Dr. Peter Attia used his appearance on "60 Minutes" to make the case that cardio deserves equal attention.
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