Verdine Baker

StretchLab Continues Rapid Expansion, Hitting 400 Studio Mark

The Xponential Fitness-owned StretchLab has opened an assisted stretching location every three days in 2023.

an image of clients receiving assisted stretches from StretchLab

Assisted Stretching Franchises Are the Next Big Thing in Wellness

StretchLab and Stretch Zone have each opened over 300 franchise locations as consumers fully embrace stretching services.

CEO Corner: Verdine Baker on StretchLab’s Incredible Growth

Verdine Baker has helped grow StretchLab into one of Xponential Fitness' most successful brands, with over 350 studios already opened.

an image of clients receiving assisted stretches from StretchLab

300 and Counting: How StretchLab Became Xponential’s Next Big Boutique Fitness Brand

StretchLab, an assisted stretching boutique fitness brand, opened 154 studios in 2022 alone and is on pace to top that number in 2023.