Trump
Peloton Sues US Government Over Tariffs, Joining Other Companies
Peloton is seeking refunds on tariffs it says were unlawfully imposed under emergency powers, joining companies including iFIT and Reebok.
ATN Week in Review: Does Trump Care About the Fitness Industry?
This week, we explore the possibility of the Trump Administration expanding Medicare coverage to include exercise.
HFA Backs Trump’s GLP-1 Medicare Expansion, Urges Exercise Coverage
The Health & Fitness Association has praised the expansion of Medicare to cover GLP-1 drugs and calls for the coverage of exercise programs.
Ex-NHL Player Riley Cote Adds Athlete’s Voice as Marijuana Rescheduling Talks Emerge Under Trump
As Trump mulls the drug's federal classification, Riley Cote believes cannabis should be recognized as a part of mainstream wellness.
LA Fitness Backs Trump’s Fitness Test Revival, Offers Free Gym Access for Teens
LA Fitness is launching free gym access for high schoolers this fall, joining a wave of operators boosting teen fitness.
Dr. Casey Means Named Surgeon General Pick by Trump
Dr. Casey Means, Levels founder and sister of TrueMed co-founder Casey Means, has been nominated as the next U.S. Surgeon General.
From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
Fitness & Wellness Brands Shift to Instagram Amid TikTok Turmoil
Athletech News spoke to three wellness influencers to learn where they are headed and how they are preparing for a ban on TikTok.
