The Playbook

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The Playbook: Footwear Brands Are Listening to the Customer

Activewear-focused footwear brands including Skechers are tuning into customer needs, and they're seeing sales rise.

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The Playbook: Retail Insights From Listrak; Buy Now, Pay Later Is Growing

Inflation, supply chain shifts, AI adoption and value-driven shopping are shaping consumer behavior, finds a new report from Listrak.

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The Playbook: How Gyms Can Cultivate Excellence Through Staff Training

For fitness facilities, staffers are your frontline soldiers for success. But they need the proper onboarding and ongoing support.

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The Playbook: Price Sensitivity, Tech Trade-Downs Are Changing the Game for Retailers

New consumer trends reports reveal a significant shift in the mindset of today’s shoppers, who are becoming increasingly price-sensitive.

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The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency

Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.

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The Playbook: Off-Price Retailers Shake Up Fitness & Outdoor Apparel Market

Brands such as Sierra, Ross and Burlington are winning budget-conscious shoppers with value-driven styles. But that's not all they have going for them.

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The Playbook: Mastercard Program Helps Small Businesses Get Ahead

With tools like the Small Business Navigator, brands like Mastercard are helping SMEs thrive in an ultra-competitive landscape.

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The Playbook: Insights on Gen Z & Millennials From Deloitte’s Latest Research

From reshaping career paths to embracing generative AI, Deloitte reveals the shifts business leaders must navigate to understand their youngest employees.