The IRONMAN Group
Cadence Collective Launches To Monetize Participation Sports
Cadence Collective comes as demand grows worldwide for mass-participation sporting events like marathons, triathlons and fitness races.
CEO Corner: The Ironman Group’s Scott DeRue on Building a ‘Lifestyle Brand’
The former president of Equinox, Scott DeRue has served as CEO of Ironman Group since January, overseeing the brand's global endurance events.
Ironman Group Taps Equinox President Scott DeRue as CEO
DeRue oversaw 107 fitness clubs at Equinox and once climbed Mount Everest, making him a fitting leader for the endurance sports events brand.
The Rules Have Changed: IRONMAN Makes Global Competition More Inclusive
Per the rules, anyone competing in the PC/ID Open Division is also qualified to compete in the IRONMAN and IRONMAN 70.3 World Championship.
IRONMAN & VinFast Announce Global Partnership
The partnership between IRONMAN and VinFast may very well usher in many firsts in the world of fitness and vehicles.
The IRONMAN Group & Wahoo Team Up to Take Over Connected Fitness
The partnership makes Wahoo the Official Technical Partner for all brands under The IRONMAN Group portfolio.
CEO Corner: Andrew Messick on Being Athlete to Boss of The IRONMAN Group
The IRONMAN Group President & CEO Andrew Messick speaks with Athletech News on his journey from being a Group's athlete to the boss.
The IRONMAN Group Adds FulGaz, a Virtual Cycling App
Following The IRONMAN Group announcing its acquisition of FulGaz, subscribers will soon see hardware improvements.
