Tariffs
Nike Riffs on Iconic Tagline, Targeting Gen Z With ‘Why Do It?’
Nike is putting a twist on “Just Do It” with a global campaign to fire up young consumers amid corporate restructuring and layoffs.
Yieldmo, Experian Help Activewear Brands Win Shoppers Amid Tariff Pressures
Yieldmo & Experian are helping activewear brands target high-intent shoppers, drive store traffic and maximize ad spend amid tariffs.
Lululemon Lays Off 150, Plans ‘Modest’ Price Increases
Lululemon is laying off 150 employees and planning modest price increases to offset tariffs amid shifting consumer demand.
Just Hike It: Nike Raising Prices, Spares Air Force 1s & Kids’ Items
Activewear and footwear giant Nike is reportedly set to increase prices this week across several product categories.
Wellness, Not Worry: Life Time Sees Opportunity Regardless of Economic Outlook
Life Time reported a solid Q1 2025 and signaled confidence in its high-end model despite economic uncertainty.
As Fitness Industry Braces for Tariff Uncertainty, Healthcare Link Could Help
Political insiders break down what the tariff situation could mean for fitness companies in the years and months ahead.
From the C-Suite to the Deal Table, Nike & Skechers Bet Big on Change
Nike is reshuffling leadership and Skechers is going private in a $9B deal as two footwear giants take bold steps amid tariff pressures.
Tariff Cloud Darkens U.S. Sporting‑Goods Industry After Rare GDP Beat
A wave of tariff increases slated for the summer threatens to blunt momentum in the $120-billion sporting-goods business,
New Report Outlines How Footwear Retailers Can Navigate Tariff Turbulence
As tariff pressures rise and inflation lingers, a new report from Impact Analytics reveals how footwear retailers can adapt.
