strength training
Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee
A longtime former Gold's Gym staffer, Adam McLeod has found a winning business model in MADabolic's group strength and conditioning approach.
Precor Taps BeaverFit for New Functional Strength Line
Precor is launching a functional strength training line powered by BeaverFit, a popular maker of indoor and outdoor fitness equipment.
Eleiko Reimagines Strength Training With Prestera
Adaptable to a variety of floor plans, Eleiko's Prestera strength training system is designed for the specific needs of commercial facilities.
How BFT Built a Global Strength Training Power
Founded in 2017, BFT takes a sports-science approach to group fitness. The brand has already opened 270 studios and is just getting started.
Aktiv Innovates on Traditional Smith Machine With Free Bar Path
From Aktiv Solutions, the Gym Rax Smith 3D Trainer finds a sweet spot between security and freedom of movement in barbell strength training.
With DUMAGUS, Gyms Can Track Strength Training Using AI
DUMAGUS turns a gym's weight room into a connected fitness experience, driving member motivation and engagement.
Tonal Adds Volleyball Strength Training in Sports Push
Tonal's partnership with League One Volleyball addresses a growing need for strength-training programs for young athletes.
Orangetheory’s ‘Exceptional’ Take on Building a Global Franchise
Orangetheory Fitness cheif development officer explains how his company's experienced growth right along with the fitness industry at large.
How This Personal Trainer Mastered the Art of Fitness Franchising
Scott Tobin's strategic approach to growing Burn Boot Camp combines his personal training expertise with acquired business acumen.
Exxentric Pushes Boundaries Inside & Outside the Gym With Splitit
Exxentric uses flywheel tech to disrupt strength training. Thanks to Splitit, it’s also changing the way consumers buy fitness products.
