strength training
Can Fitness Programs Help Ozempic Users Keep Their Muscle?
A new market has emerged which focuses on maintaining the lean muscle mass of consumers taking weight-loss drugs like Ozempic.
Studio Spotlight: Train Like an Athlete at Tone House in NYC
Founded by a former pro athlete, Tone House offers community-oriented group fitness classes inspired by sports strength and conditioning.
DUMAGUS Helps Gyms Win Members in the Strength-Training Era
With DUMAGUS' AI-powered tracking tech, gyms and their members get the most out of strength training, which is more popular than ever.
Functional Fitness Has Benefits for Women Over 40, Pvolve Study Finds
Women aged 40-60 saw improved lower body functioning after engaging in Pvolve's functional fitness workouts, according to a new study.
Solidcore Powers Up With Starter Class, Member Perks Program
The boutique fitness brand is supporting its expansion plans with a new ad campaign, an intro class for new clients and a member loyalty program.
Blink Fitness President Eyes Community, Accessibility & Innovation in 2024
A former exec at several top sportswear brands, Guy Harkless shares his vision for Blink, the fast-growing gym chain owned by Equinox.
Inside the Democratization of Strength Training
Strength training is increasingly becoming a a focal point for consumers across all ages and fitness levels, Tonal reports.
The Fitness & Wellness Trends To Watch in 2024
ATN analyzes storylines to watch in 2024, including connected fitness, the rise of strength training and the emergence of weight loss drugs.
Dance, Yoga Were Most Popular Exercise Classes of 2023, Data Shows
Boxing, spin and Zumba were also among the most popular exercise classes in 2023, with strength training ranking surprisingly low.
Xponential-Backed BFT Eyes Franchise Growth in U.S., Europe
BFT, an Australia-founded strength and conditioning franchise, aims to sell 900 studios and have 450 open by 2025.
