How is Longevity Reshaping the Fitness Business?
The trends and business models creating new opportunities across wellness and recovery.
Tonal, a leader in the smart home strength-training space, has announced Darren MacDonald as its new CEO as Krystal Zell exits.
Under Sanft, 24 Hour Fitness has sought stability following its emergence from bankruptcy a few years ago.
Tonal coach Kendall "Kenny" Wood shares her favorite workouts, athleisure, and more exclusively with Athletech News.
Coach Welly officially launches at O2 Performance Gym, offering AI-powered workouts, HRV tracking, and gamified rewards.
Kabata offers adjustable dumbbells (5-60 lbs on each side) that use AI to count reps, track velocity and analyze form in real-time.
With a focus on strategic growth, Kristi Wass will spearhead marketing initiatives to enhance the franchise’s brand
The MADabolic co-founder knows his brand's approach to fitness is different and knows there's a demand for it.
Elevate bodybuilding from routine to remarkable, ensuring every workout translates into tangible gains while avoiding injury.
Peloton ended Q4 with 2.98 million paid connected fitness subscriptions, a net decrease of 75,000 in the quarter.
Pvolve's functional fitness approach is revolutionizing the anti-aging movement. Learn about innovative strength training methods, clinical studies, and rapid expansion, all designed to help you live younger for longer.
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