Blink Fitness will upgrade 30 of its most-trafficked gyms, equipping them with new equipment, recovery tools and refreshed interiors.
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.
EGYM is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings.
ATN breaks down some of the best innovations from leading fitness brands across strength training, cardio and fit tech at IHRSA 2024.
Aktiv's Smith 3D Trainer innovates on the shortcomings of traditional smith machines, making it a potent tool for all fitness facilities.
Solidcore might be one of the most challenging boutique fitness workouts, and it will almost certainly work your muscles in new ways.
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