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In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.
Hydrow is rowing over to the booming strength training and longevity spaces, acquiring a majority stake in Speede Fitness.
Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.
Blink Fitness will upgrade 30 of its most-trafficked gyms, equipping them with new equipment, recovery tools and refreshed interiors.
Franchising expert Duncan Cork will look to turn BFT into a household name in North America's boutique fitness scene.
Life Fitness is enhancing its LFX functional training line through a partnership with Pavigym and its Bootiq software.
Tempo, the AI-powered, at-home strength training company, is launching a "fitness refund" program to win over dissatisfied gym members.
Duncan Cork will lead BFT as Xponential Fitness looks to grow the group strength and conditioning franchise across North America.
YogaSix is strategically using strength training to help members get more out of their workouts and also introduce new clients to the brand.
EGYM is hitting on two of the biggest trends in the fitness industry with new software and hardware unveilings.
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