Starbucks

Assorted Shake Shack burgers, including lettuce-wrapped and bun options, displayed on a tray and held by hands against a light blue background.

Shake Shack Joins In on America’s Protein Craze

Shake Shack’s new Good Fit Menu highlights high-protein, GLP-1-friendly options as fast-casual chains rethink their menus.

Michelle Buteau is seen in a silver sequined dress and gold boots holds a Premier Protein shake while posing on a festive New Year–themed set with balloons and branded signage.

Premier Protein Declares Jan. 5 the ‘Real New Year’ With Free Protein Shakes

New Year, take two? Premier Protein is pushing the start of 2026 to Monday, Jan. 5, and brings free protein […]

Chipotle store exterior

Chipotle Capitalizes on America’s Protein Obsession

Chipotle is debuting its first high-protein menu, targeting GLP-1 users and Gen Z diners as the protein boom reshapes fast-casual menus.

Sweetgreen Adds Macro Tracking, Building on Protein Push

Sweetgreen has launchd macro-tracking tools and protein-rich menu upgrades as demand for personalized, high-protein meals grows.

Starbucks protein drinks

As Starbucks Goes All-In Protein, GLP-1 Users Face Muscle-Loss Risks

Starbucks has launched protein lattes, but Jessica Crandall, RDN, shares why protein, fiber and a care plan matter most for GLP-1 users.

exterior of an LA Fitness gym

ATN Week in Review: For Gyms, the Click-to-Cancel Era Is Here

One of America’s biggest fitness brands made national news headlines this week. Unfortunately, it wasn’t for the right reasons.

coconut water beverages at Starbucks

Starbucks Expands Coconut Water Drinks as Health-Focused Options Grow

Starbucks expands coconut water drinks to 400 stores as part of a wellness push that includes upcoming protein cold foams this fall.

people standing in line at Starbucks

Cold Foam, Hot Trend: Starbucks Joins the Protein Craze

As consumers seek out more protein-packed options, Starbucks is adding a new twist to its iced lattes at select locations.