The Vitamin Shoppe’s new Hometown Stores reflect a retail trend: creating immersive brand experiences to engage consumers.
FitCrunch is the latest 'better-for-you' food product that has been scooped up, with 1440 acquiringthe brand for an undisclosed amount.
KZ Provisioning and Aramark Sports & Entertainment will expand athlete access to personalized, nutrition-focused meals for peak performance.
Ghost, a cleverly-designed sports nutrition and lifestyle brand, has scored a major deal with Keurig Dr Pepper.
McLaren Racing is launching a new performance hub in partnership with Optimum Nutrition to give its racing team health and wellness supports.
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