Self Esteem Brands
Orangetheory, Anytime Fitness Unveil Parent Company, Name New CEO
Former Topgolf CEO Tom Leverton will lead Purpose Brands, a holding company comprising Orangetheory Fitness, Anytime Fitness and more.
The Bar Method Raises Awareness, Funding for Domestic Violence Victims
The Bar Method has launched a brand-wide campaign to raise awareness and money for victims of domestic violence.
Orangetheory Fitness Continues Global Growth with New Studios in U.S. and Spain
Orangetheory Fitness has opened new studios in the U.S. and Spain as consumers look for personalized, tech-forward fitness experiences.
The Bar Method Stakes Its Claim to Booming Longevity Space
Barre's low-impact approach to fitness offers unique benefits that are resonating with longevity-focused consumers, The Bar Method's president tells ATN.
Planet Fitness Sells $800M in Asset-Backed Bonds
New Planet Fitness CEO Colleen Keating takes the helm June 10th amid a challenging time for the popular low-price gym giant.
The Bar Method Headed to Japan in First Global Deal
The Bar Method has signed a master franchise deal in Japan as it gears up for international expansion under parent Self Esteem Brands.
Inside Orangetheory’s Tech-Forward Approach to Group Fitness
Orangetheory Fitness' chief tech officer shares how the popular franchise designs its workouts to ensure long-lasting results for members.
Anytime Fitness Targets Indonesia, Middle East Amid Global Push
Indonesia is experiencing a fitness wave and is now home to 25 Anytime Fitness clubs — a milestone the gym aims to replicate in the Gulf region.
Anytime Fitness Drives Revenue With Personal Training Tech
A multi-unit Anytime Fitness franchise owner credits AF's SmartCoaching feature as a key revenue driver at his 13 clubs.
European Gyms See Record Revenues, Strong Membership Growth
European health/fitness center revenue and membership numbers have topped pre-pandemic levels for the first time, with more growth ahead.
