Sabre

How Top Boutique Fitness Brands Are Approaching the Business of Recovery

Here's how the world's top studio fitness brands are approaching the business of recovery, including infrared sauna, cold plunge and more.

CEO Corner: Nordic Strong’s Nicoline Roth on Disrupting the US Fitness Market

Roth's Nordic Strong makes its official debut in NYC this fall, powered by a patented machine and elements of Danish and Norwegian culture.

Fitness & Wellness Brands Must Embrace Hospitality Principles, Leaders Say

As new technology continues to proliferate, top executives believe fitness and wellness brands that hone in on the human touch will win big.

Fitness Leaders Debate Franchise vs Corporate-Owned Growth

C-suite execs break down the pros, cons and key considerations of franchising versus staying corporate-owned when scaling a fitness brand.