REP Fitness

REP Fitness Opens UK Headquarters, Flagship Showroom Amid Global Push

American strength equipment maker REP Fitness is investing in global growth with the opening of a United Kingdom headquarters and flagship retail showroom.

woman opens a Purist shaker bottle

Equipment Maker REP Fitness Launches Transparency-Forward Supplements

The new products, released under the brand Purist, include third-party tested and NSF for Sport certified supplements.

REP Fitness

Strong Is The New Everything: How REP Fitness is Preparing Gyms for The Strength Training Boom

As strength training takes center stage, gyms are rethinking space, programming and ROI — and REP has solutions. Strength training […]

REP Fitness

Strength for Life: How REP Fitness Is Powering the Longevity Movement in Gyms

Strength training is more than a fitness trend—it’s the foundation for maintaining muscle, bone density and independence for life. REP […]

man works out on a Hammer Strength machine

Equipment & Fit Tech Brands Embrace Strength Training, Preventive Health

ATN surveys execs from top fitness equipment and hardware-focused tech brands to get their perspectives on innovations driving the industry.

Rep Fitness Launches Direct-to-Consumer Business in the UK

Rep Fitness is launching a direct-to-consumer arm in the U.K. and is opening a new facility in Gloucester with a showroom in 2026.

F45 training rack

F45 Training Introduces Functional Rack as a Catalyst for Evolution

F45 training makes strength training adaptable, safe and fun for fitness consumers of all kinds with one of its latest innovations

Two people working out on a Hyperion from REP Fitness

Maximizing Strength Training Without Maxing Out Space: How REP Fitness Redefines Gym Design

Strength training is moving beyond traditional machines, and REP Fitness is leading the way with multi-functional, high-impact designs.

People working out

New Year, New Spaces: Maximizing Gym Efficiency with REP Fitness

REP Fitness, known for its multi-functional equipment and innovative storage solutions, offers gym operators tools and equipment.

new F45 Racks

F45 Teams Up With Rep Fitness to Add Functional Racks

F45 continues to roll out new initiatives under Tom Dowd. The latest being Functional Racks in partnership with Rep Fitness.