Puma
Puma, Hyrox Extend Footwear & Apparel Deal Until 2030
Sportswear giant Puma will continue backing popular fitness racing competition Hyrox, including providing official gear.
Puma & Meta Launch Mixed-Reality Shopping Experience for Basketball Shoe Debut
Puma and Meta have launched an MR shopping experience letting users explore the All Pro Nitro sneaker in an immersive virtual environment.
Hyrox Expands Centr Deal, Signs Puma Following NYC Race
After staging its biggest-ever event in the U.S. at Manhattan’s Pier 76, Hyrox is solidifying its presence as a global […]
Product of the Week: Tracksmith Makes Gear for Serious Runners
Tracksmith is well known in the running community, and partnerships with Puma and J Crew have helped catapult it into the mainstream.
Virtual & Online Fitness Market To Top $250B as Demand Rises
The virtual and online fitness market is anticipated to reach $256.97 billion by 2032, up from $15.82 billion in 2022, per market research.
Meta Quest, Puma Launch ‘World’s Smallest Gym’
Meta and Puma have teamed up to prove that virtual reality can deliver an amazing fitness experience in the smallest of spaces.
Inside the Earnings Call: Planet Fitness Continues To Add Members, Nears ‘Full Recovery’ From Pandemic
Planet Fitness wrapped up the quarter with over 18 million members and is eyeing Asia as part of its international expansion plan.
Athlete Beat XIV: LULU On Fire, Nike And Puma Resonating, Peers Are Weaker
The Cowen Insight Our checks show a widening gap in innovation, ASPs and digital brand momentum at Nike, lululemon and […]
