The Gym of the Future Is Here.
See what’s changing and where operators are investing.
The Xponential Fitness brand is expanding its popular ’80s-themed event as gyms increasingly use throwback music, fashion and movement to drive engagement
Planet Fitness unveiled a visual rebrand, the low-price gym giant's latest move to get back on the right track after what's been a challenging 2026
In a special edition of ATN Weekly, we break down Q2 earnings results from publicly traded fitness companies including Peloton, Planet Fitness, Life Time and Xponential
Planet Fitness Inc. shares slumped after the gym operator cut its full-year revenue outlook, citing weaker-than-expected member sign-ups during the typically busy New Year period.
After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.
The FTC won't begin enforcing its controversial new rule until July 14 at the earliest, a 60-day extension from the previous May 14 deadline.
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