After years of “gym as a clinic” hype, operators like UFC Gym and Planet Fitness are finally making moves to offer their members access to GLP-1s.
As Americans tighten their wallets amid economic concerns, they’re strongly embracing budget-friendly gyms like Planet Fitness.
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.
The FTC won't begin enforcing its controversial new rule until July 14 at the earliest, a 60-day extension from the previous May 14 deadline.
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
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