Planet Fitnes
Planet Fitness Tipped To Stay on Top Despite HVLP Gym Competition
Analysts believe the "Judgement Free" gym will continue to dominate the U.S. fitness market, although other brands could also flourish.
The Playbook: As Consumer Spending Teeters, Fitness Touts Resiliency
Planet Fitness offers a case study on navigating tough economic times, which the fitness industry as a whole has done well in recent years.
Nift CEO Elery Pfeffer on AI, Personalization & the Future of Shopping
The founder of Nift discusses how AI drives innovation, enhances customer experiences and transforms how brands connect with their audiences.
FTC Delays ‘Click-to-Cancel’ Rule Enforcement as Gyms Race To Comply
The FTC won't begin enforcing its controversial new rule until July 14 at the earliest, a 60-day extension from the previous May 14 deadline.
HVLP Gym CEOs Talk State of the Industry, Real Estate Challenges
In-person fitness continues to thrive as we move further from the pandemic. High-value, low-price (HVLP) gyms are undoubtedly leading the way.
Fitness Brands Race To Attract Gen Z
From adding strength equipment to turning gyms into "third spaces," fitness brands are all seeking to earn a slice of the coveted Gen Z pie.
