Peter Stern

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Peloton CEO: Brand Equity, Not Ad Revenue, Is Strongest Asset

Peloton CEO Peter Stern has ruled out on-platform advertising as a revenue stream, opting instead for a more ambitious vision.

Peloton bike

Peloton Shares Tumble as Demand Slump Hits Revenue Outlook

Peloton forecast third-quarter revenue below Wall Street estimates, citing weak demand for its fitness equipment, sending its shares down 23%.

Peloton billboard

Peloton Cuts 11% of Staff in Cost-Cutting Push, Spokesperson Says

Peloton CEO Peter Stern on Friday informed staffers of the move, which mostly affects engineers working on technology and enterprise-related efforts.

Connected fitness weights

Peloton CEO: Strength Training, Wellness Will Be Key to Brand’s Growth

Peter Stern identified strength training, wellness content and AI as key priorities as Peloton evolves its post-pandemic strategy.

Peloton storefront exterior

Peloton’s Strong Quarter Marred by Another Equipment Recall

Peloton reported a quarterly profit and raised its full-year outlook, even amid a new Bike+ recall and soft connected fitness demand.