personalization

SHA Mexico Introduces Personalized Peptide Therapies

SHA Mexico is adding personalized peptide therapy, reflecting a shift in wellness travel from relaxation to results-driven longevity.

Three athletes running against a blue background.

Maxiom & DNAthlete Launch Human Optimization Health Platform

Maxiom Labs and DNAthlete AG have launched a DNA- and AI-powered health platform to optimize performance, recovery and longevity.

Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health

Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.

female cashier checks out a male customer at a Vitamin Shoppe location

The Vitamin Shoppe Adds DNA-Based Nutrition Kits

The Vitamin Shoppe has partnered with GenoPalate to offer DNA-based nutrition kits online for personalized insights and supplement plans.

Hundred Health founder Tyler Smith

Hundred Health, a Stealth Longevity Startup, Gears for Launch

Hundred Health is soon emerging out of stealth mode as a price-conscious longevity platform founded by entrepreneur Tyler Smith.

woman running outdoors

Ultrahuman and InsideTracker Partner to Advance Cardiovascular Health in the U.S.

Ultrahuman and InsideTracker announced a collaboration to focus on cardiovascular health management through blood testing.

an image of Gatorade AI bottles

Gatorade Unveils Custom AI-Imagined Squeeze Bottles

Gatorade and Adobe Firefly have unveiled a way for fans of the sports beverage to create ultra-personalized squeeze bottles.