Millennials
Backroads Launches Wellness Travel Collection for Millennials
Backroads launches wellness-focused trips for travelers in their 30s and 40s, tapping into Millennial demand for active escapes.
Gen Z’s Getting Gains With AI, but Boomers Just Aren’t Buying It
AI is reshaping fitness, but gaps remain. ABC Fitness’ new report shows who's embracing tech, who’s hesitant and where opportunities remain.
Cristiano Ronaldo-Backed Bioniq Reveals Who’s Really Prioritizing Health
Bioniq analyzed its users to uncover who’s driving demand for personalized supplements — and the results might surprise you.
The Wellness Gold Rush Is On: 6 Hot Spaces Set To Explode
Wellness is now a $2 trillion global industry—and it's only growing. A new McKinsey report highlights six fast-rising categories.
Meet Swet: The Mobile Sauna Turning Up the Heat on the Social Wellness Scene
Swet brings a mobile sauna and ice bath experience to festivals and events, tapping into demand for alcohol-free, wellness socializing.
The Row at Red Hill Turns Daily Living Into a Wellness Experience
Luxury rental community The Row at Red Hill brings boutique fitness and wellness home with immersive spaces designed by Aktiv Solutions.
Older Adults Feel Less Sore After Exercise, Study Finds
New research reveals adults 35+ experience less muscle soreness from exercise faster than younger individuals.
3 Fast-Rising Wellness Categories Championed by Gen Z
Gen Z and millennials are driving a wellness spending boom—reshaping fitness, retail, social media, and even how we live and work.
No Calls, Just Clicks: Gen Z Is Changing the Game—Here’s How Fitness & Wellness Brands Can Keep Up
Gen Z and millennials are driving fitness and wellness spending and in such a competitive space, brands need to keep up. Here's how.
Disconnected Fitness: Primal Movement Trend Offers Opportunity for Boutique Fitness
As remote work grows, the primal movement trend is appealing since it doesn't require equipment and can combat the dreaded tech-neck hump.
