MADabolic

Fireside Chat: MADabolic’s Brandon Cullen on Scaling Strength Training

Strength training franchise MADabolic is one of the rising stars in group fitness, with 30-plus open locations and 80-plus in development.

man performs strength training workout at MADabolic gym

The Overrated Quest for Variety in Strength Training: MADabolic’s Hot Take

The MADabolic approach to strength training is different – and more effective – than typical "keep the body guessing" routines.

Young Black woman doing a double kettlebell hold

Is MADabolic the Best Group Fitness Workout for You?

Discover the key differences between MADabolic workouts and traditional workout methods, and which is right for you.

MADabolic Partners With Macrostax To Add Personalized Nutrition Plans

Strength-driven interval training franchise Madabolic has launched a strategic brand partnership with nutrition app MacroStax.

BeaverFit’s Attention to Detail Separates It From the Equipment Supplier Pack

BeaverFit has quickly become a trusted equipment and design partner for some of the biggest brands in boutique fitness.

Sam Tooley of Alpha Fit Club

CEO Corner: Alpha Fit Club’s Sam Tooley on Winning in Group Fitness

Sam Tooley has grown Alpha Fit Club into one of New Jersey's top group fitness concepts. The brand is now eyeing expansion into other states.

People connecting during a workout

Why the Retention & Culture Model Beats Volume & ‘Community’ 

In boutique fitness, community can be faked while culture cannot, writes MADabolic. Emphasizing the latter over the former is thus better for client retention.

Inside the MADabolic Craze: Co-Founder Kirk Dewaele on the Fitness Franchise’s Growth

Under Kirk Dewaele and Brandon Cullen, MADabolic has grown into one of the nation's fastest-growing strength-training group fitness brands.

Fitness Industry Vet Finds the Perfect Fit as MADabolic Franchisee

A longtime former Gold's Gym staffer, Adam McLeod has found a winning business model in MADabolic's group strength and conditioning approach.

Precor Taps BeaverFit for New Functional Strength Line

Precor is launching a functional strength training line powered by BeaverFit, a popular maker of indoor and outdoor fitness equipment.