M&A
Cerebral Acquires Resilience Lab, Expands Mental Health Footprint
Cerebral has acquired Resilience Lab to strengthen clinician training and expand integrated mental health care.
Primetime Fitness Expands With 13 Crunch Gyms in NY & NJ
Primetime Fitness adds 13 Crunch gyms in NY and NJ, growing to 36 locations nationwide and investing in upgrades.
Generous Brands Acquires Kombucha Leader Health-Ade in Reported $500M Deal
Generous Brands has acquired kombucha maker Health-Ade, adding the gut-health leader to its nearly $1B beverage portfolio.
Echelon Acquires Fortë As It Grows B2B & Enterprise Fitness Arm
Echelon has acquired Fortë to expand into SaaS and deepen its B2B fitness ties to scale AI-powered, personalized content.
Deal Dynamics: Fitness Industry Vets Break Down the Business of M&A
At the ATN Innovation Summit, top operators shared the real-world challenges behind scaling, acquiring and exiting fitness businesses.
The Great Consolidation? Strategists Warn of Make-or-Break Era for Fitness Brands
At the ATN Innovation Summit, McKinsey and L Catterton leaders outlined how fitness brands can win amid rapid industry consolidation.
Dear Media Acquires Fitness Platform Obé Fitness
Dear Media has acquired Obé Fitness, deepening its ties to fitness and wellness and bringing onboard co-founder Mark Mullett as president.
Carlyle Backs Fitness Park With €280M for Expansion
Carlyle has provided €280 million in financing to Fitness Park, France’s largest value gym chain, to support international expansion.
Hims & Hers To Acquire Digital Health Platform Zava
Hims & Hers is acquiring European digital health firm Zava in an all-cash deal, marking its expansion into Germany, France and Ireland.
Bay Club Acquires 425 Fitness as Club Count Climbs
Bay Club has acquired 425 Fitness in the Seattle area, expanding its Pacific Northwest footprint and pushing toward 40 clubs nationwide.
