Lululemon is reportedly working with an advisor on a potential sale of Mirror, the athleisure brand's underperforming at-home fitness device.
While Lululemon reported positive 2022 Q4 earnings, it is now looking to pivot away from its original plan for Mirror.
The Lululemon Studio will be accessible through MIRROR, app, and in-person and cost $39 per month. The new platform builds upon 10k+ classes.
Michael Aragon comes to Lululemon's Mirror & Digital Fitness from Amazon, where he spent five years as Chief Content Officer at Twitch.
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